About Try Prescott

The Gateway to Your Prescott Experience

TryPrescott.com is your one-stop resource for all things Prescott, AZ. Whether you’re planning a day trip, looking for a new vacation destination, or searching for that perfect place to relocate and plant new roots——coming, playing, or staying——we’ve got you covered.
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Our Team

Meet the masterminds pulling all the strings behind the Try Prescott brand curtain.


Jesse Lopez

Partner • Director of Operations

Jesse moved to Prescott with his family in 1997 and spent his teenage years skating and filming his way through town. His friendly and winning personality has helped him to make and maintain many connections throughout the community. He spent several years as the film producer for his church before stepping into community management and real estate. He and his wife, Olivia, have been married since 2015 and have one precious and anticipate welcoming their second baby at the beginning of 2022. The Lopez family loves to live, work, and explore in Prescott and to share its gems with everyone they meet.


Tony de la Riva

Partner • Director of Communications

The architect behind the Try Prescott brand and website, Tony is a multi-disciplinary designer with a passion for supporting local and shopping small. A Fresno County, CA native, Tony called the California Central Coast ‘home’ prior to relocating to Prescott in 2020. In 2017, he left an award-winning creative agency in San Luis Obispo to start his own creative studio and has been helping to build great brands and grow businesses ever since. Tony and his wife Beki have been married since 2007 and have four children.


Jen Wallace

Content Creator

Jen is passionate about writing and Prescott, which makes her the perfect source for all our latest & greatest content. As an experienced researcher and content developer, she’s worked on everything from web copy to product descriptions to large-scale sales sheets across a wide variety of industries. Aside from Try Prescott, Jen is an active freelance copywriter and is always open to great opportunities and new partnerships. She and her husband Camron are originally from the Inland Empire in southern CA and have three children.

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